In-Store Promotions
As lead designer on Chatters for over 5 years - I collaborated to create a program of
bi-monthly in-store-promotions - some of which went out on the street as external campaigns. These in-store promotions would promote, educate on products as well as connect with consumers. They also helped promote Chatter's expertise in salon services.
SKILLS
• Art Direction
• Concept Design
• Branding
• Production (Photoshop & Illustrator)
National Flyer Program
As lead designer I also collaborated in the development and implementation of a National Flyer Program to be sent out to 12 million homes in Canada. These flyers started off small and grew to magazine formats as we implemented other programs such as Make-Over Contests and in-depth Product focus to engage the Chatters customer. These flyers went out 6 times a year.
SKILLS
• Art Direction
• Concept Design
• Branding
• Layout
• Production (InDesign, Photoshop & Illustrator)